SummerHere we go into summer, and it’s this time of year that every college sport is out of season.  What that means is that it’s a critical recruiting window.  In fact, the heaviest season.  Every single college program in every single sport is on the recruiting trail.

This is the season of opportunity.  But opportunity doesn’t usually knock unless you knock first.  Will your family commit to taking the next three months to give your best effort to getting your son or daughter recruited?

Summer time is not idle time.  While most other families are taking it easy and neglecting this critical recruiting season, you can set yourselves apart and have your son or daughter get noticed by college coaches.

Here’s how:

1.  No matter what you’ve done so far, kick into high gear an email or letter campaign to college coaches.  Get on their radar.  Don’t wait.  Let them know your son or daughter is interested in their programs.  Not just one letter or email.  But multiples.  Flood their mailbox and inbox until they respond.  As you focus on this, they’ll get the message.  It often takes multiple contacts to get the coach to notice and start the recruiting relationship.  I’m not suggesting being a pest, but a series of serious communications is important.  This summer your son or daughter has a break from the classroom, so can fit this into his or her schedule.  They must!

2.  Make school visits.  Face-to-face meetings with coaches is a powerful way to say, “I’m interested in your program.”  Yes, coaches will be on the road a lot this summer, but how about committing to three quality school visits within driving distance?  Start calling coaches and let them know you want to come by and visit.  This will take some work and many phone calls, but it’s worth it.  You’ll learn about the coach and the program and he or she will learn about you.  Even if you can’t see the head coach, an appointment with an assistant literally gets you in the door.  Come with a list of questions that will help you get good information about the school and program.  The calls and appointments should mostly be set up by the student-athlete, but that’s not a must.  Parents, you can set them up.

3.  Get your tools completed or updated.  What I mean by this is that you need to have an intro packet to send to coaches.  If you don’t have one, put it together.  If you do have one, or have been interacting with coaches already, update the tools/documents you have and make sure they are current.  Put your best foot forward, and outdated tools is just the opposite.  If you’re updating your documents, this is a good reason to re-contact coaches that haven’t responded to your interest in the past, and it’s always a good idea to update coaches with whom you are in a dialogue.  Parents, you’ll probably have to take the lead on this.


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