Let’s think about something together.
If you could get your son or daughter on multiple college coaches’ radars this summer, how would you feel?
Relieved … joyful … empowered … hopeful … confident?
If you could do one thing, what would you do to guarantee your son or daughter gets recruited this summer?
- Produce a video and post it on BeRecruited or on another recruiting site?
- Get your athlete to the top three camps?
- Complete the online recruiting forms at 15 schools you have identified as your top choice programs?
- Have your son or daughter call five coaches a week to personally express interest in their programs?
Remember, I’m asking you to narrow it down to one thing that would guarantee your student-athlete gets recruited this summer.
That’s a tough choice, isn’t it? But it really does make you think.
Everything I’ve listed is valid, but not one of these is the right thing to do if you want to guarantee your son or daughter gets recruited… this summer!
I see parents make many costly mistakes that damage their student-athlete’s chances of getting an athletic scholarship. Financially costly, time costly and reputation costly.
Your kid’s athletic talent can be their ticket to college.
But what happens if you make costly mistakes? If you just keep doing what you’ve been doing? Or if you do nothing at all?
You’ll have to bear the financial burden yourselves. You’ll be financially strapped to send your athletically talented, academically smart kid to college. That’s a tragedy. Plus, you’ll watch other less-talented student-athletes get into the school of their choice on scholarship, and you’ll wonder how they did it.
That’s not ok.
It doesn’t have to be that way.
You can turn your recruiting and scholarship efforts around – this summer. And why this summer?
Because this is the best recruiting season you’ve got. Every sport is out of season and college coaches are devoting their time to recruiting. You can’t sit around.
In this post, I want to lay out for you the one thing you can do to guarantee your son or daughter gets recruited this summer.
I also want you to have my free 10-Point Recruiting Checklist that will help you follow through on all the recruiting steps you need to take. It will help you keep the recruiting momentum going – continually beyond summer.
Summer ’16 Recruiting Breakthrough
To put 100% into this effort, please set aside everything else you’re doing in recruiting. You can always come back to it, but you have to be focused if you want to succeed.
Let’s call it Summer ’16 Recruiting Breakthrough.
It’s going to take commitment on your part. If you’re serious about getting your kid to the next level, on scholarship, then here is the #1 thing you must do.
Build and send your Introductory Package
This is the most important thing you can do to get your son or daughter recruited. The Intro Package consists of two things:
- Cover letter or email
- Player Profile/Resume
Sounds simple, doesn’t it? It is if you do it the right way.
Let’s go through your Cover Letter or email first. This is the one piece that will be able to make a personal first impression. Once you have your basic letter written, this will be your model for personalized letters you send to colleges you’re interested in.
So, a few important points about this letter/email.
- Make it the athlete’s letter/email. It must come from the athlete, because that’s who the coaches will want to build a relationship with. I encourage parents to help craft the letter, but make sure it’s from the athlete.
- Make it brief. The key to an effective letter can be summed up in one word: The goal is not to share your kid’s life story or all their great athletic achievements. That will come later, but a long introductory letter will turn off the coach quickly. He’s only going to read the first page anyway. Therefore…The letter should only be one page long. Every word counts. This is an introduction to your student-athlete. This is an attention-grabber so the coach will be interested in looking further. The one other sheet you’ll be including with the letter will get into more detail.
- Choose your words carefully. You shouldn’t just write whatever comes to your mind. In fact, you really need to choose your words carefully so you communicate key elements that will get the coach’s attention. AND get his or her response.
- Tell the truth. You need to be truthful and accurate. Don’t over-inflate your son or daughter’s accomplishments. Effectively communicate their successes that present them in the best light. But don’t exaggerate and describe some other person. You want your athlete to be recruited for who they are.
- Be interesting. You must communicate the kinds of things that will get the coach’s interest and make him or her want to know more about your athlete—enough that they write back. Don’t be dull and boring by only telling facts. Let them see your son or daughter’s heart and your passion for their sport.
You’ve written your letter and you will use it as a model for the letter you send to all schools – personalized to each school, of course.
The next step is to create the one-sheet “profile” which tells the coach about your athlete’s abilities and achievements. This is really a resume. It is probably the most important piece you will send a coach. The profile will either attract the coach or cause him to set it aside.
Parents, this is another place where you need to provide guidance and direct involvement.
The profile is broken up into 10 sections. You can create this profile by using Word or another document program. Then you should save it as a PDF file.
Section 1: Name
Section 2: A short headline that jumps off the page, communicating something unique and impressive about you. An example would be:
87 MPH fastball and 3.6 GPA. That will get the coach’s attention and cause him to read further.
Section 3: Your sport; your position
Section 4: You and your family. Include the basics about yourself and family.
Section 5: School and coaches.
Section 6: Physical: Height, weight, speed, strength (if data available), dominant hand (if applicable for your sport), other sports you compete in.
Section 7: A narrative summary of your general strengths, as well as team and league information. Also, mention other sports that you compete in.
Section 8: A narrative of specific stats and achievements. This is where you brag about yourself, telling the coach about everything you do well and backing it up with the stats.
Section 9: Your potential. What will you expect to achieve in the coming year? This is a good spot for a quote from a coach. It is much easier for your coach to applaud you and project your future success than you can. It is also a stronger comment when your coach is validating your potential.
Section 10: Photo. As you can see in the sample, I encourage you to include a photo of yourself. Do not use a photo of you in uniform or in competition. A photo of you in street clothes is best.
There you have it. That’s how you build your Introductory Package. A Cover Letter or email and a Player Profile/Resume. Send these to coaches and you’ll get your son or daughter recruited this summer.
Of course, there’s more to it than getting initial interest. And that’s what I’ll cover in the next post.
Be sure to get the Recruiting Checklist to make sure you’re doing the right things this summer.