It’s Recruiting Breakthrough Week. I’ve got a few gold nuggets to blog about this week that will give you the recruiting edge as we kick off the summer recruiting season. I’m calling it your “Recruiting Breakthrough Edge.”
Look for them here in posts this week.
Today’s Recruiting Breakthrough
Edge of the Day:
Do not send coaches your athlete’s video link to coaches as the first step.
Unfortunately, I see this strategy all the time, but there’s a better way.
First, let me address why you shouldn’t do it.
You want your son or daughter to stand out in that first contact with coaches. If you send a video, then your athlete is just one of hundreds… or thousands that do the very same thing. You want to do the opposite of what other families are doing. That’s how your son or daughter stands out right away!
The better way to use video is to first send a quality introductory packet to coaches. The intro packet is a brief email or letter from your athlete, accompanied by a player profile or resume. It’s a way for your athlete to introduce him or herself. It’s a handshake.
Most families don’t do this. This is the way to stand out right away.
Then… if the coach is interested (based on what he sees in the intro packet), he’ll contact your son or daughter and most likely ask for a video link. The key here is that the coach is reaching out and making contact and it’s no longer one way communication. It shows interest, and that’s what you want. The dialogue has begun.
Send the video link when the coach requests it.
This is the right way to use video and make a proper introduction. Coaches will appreciate this personal approach.
Look for the next Recruiting Breakthrough Edge so you can get the edge this summer in your recruiting efforts.