Athletic scholarship successAny great athlete or coach enters a season with a plan.  Without it, the season would be a disaster.  In fact, a coach would be deemed foolish if he or she didn’t map out the season, set goals, define strategy and then begin executing.

The great coach Mike Krzyzewski said, “There are a lot of people who want to win, but winners prepare to win.”

So my question to you as summer kicks off, “Is your family prepared to win an athletic scholarship?”

“I’d like to…”  “I hope…”  and “I want to…” are not phrases that tell me you’re confident you’ll get an athletic scholarship.  As a parent, you’re part of this process and your confidence level is key.  As an athlete, it’s obvious that your confidence is critically important.

I will make sure recruiting happens for your family this summer.  Are you ready for a wild ride?  You’ll be in a great position by fall when several coaches are in contact with your son or daughter and your athlete is on their radar.

This is your Summer ’16 Recruiting Breakthrough I’m looking for 100 families who will get serious enough about the recruiting process that they’ll dedicate this summer to making it happen.  And make it happen with a plan that has goals, strategy and execution.

If you’re one of these 100 families, be prepared to dedicate your time and energy to this, and to act wisely.  I’m willing to set you on course and make sure the athlete in your family gets recruited this summer– the beginning of a successful journey to an athletic scholarship.If you’re one of those families, read this post and begin taking action.  Devour it.  Devour my latest podcast, too, because it will set you up for summer.

This is your campaign

You’ve got to have the perspective that recruiting is a series of events over a long period of time.  It’s not once and for all.  A coach doesn’t just discover your son or daughter and then it’s all done.

If you don’t like the word “campaign” (and many don’t this year), then use the word “season.”  Recruiting is a season in your family’s life.  Sunny days, rainy days, easy days, hard days.  Long days, short days.  Oh, there are so many factors in recruiting that will knock you around.  So be prepared.

Since it is a season, let’s talk about the plan, getting back to what I started with in this post.

First…

…set your goals and state them.  Here are some examples:

  • Long-term:  Jenny will receive three solid offers by spring of her senior year.
  • One-year:  Terry will have 10 coaches looking at him seriously by this time next year.
  • Short-term:  Fifteen coaches will contact Andy by July 15, 2016.

I believe you should have goals in each of those categories.  In fact, state more goals at other intervals, such as “By the end of fall season…” or “By the beginning of senior year…”

Goals are critical.  And as a sports family, you should be able to nail down these goals.  You can add performance goals to these, as well.  And academic goals.  Goals give you targets and rails to run on.

Your assignment:  Take time as a parent(s) and athlete and get away for a working session… this week!  Time is flying by, so get these goals spelled out early.

Remember, these are not cast in stone.  The purpose of the goals are to give you something tangible to shoot at and drive your actions.  These goals can change, and they will.  I saw a journal in the store yesterday, with the title, “Make Mistakes.”  It’s alright to set and re-set goals as time goes on.

Second…

… define your strategy.  You’ve got goals, but a well-defined strategy has to be in place next.  Here’s the hard work and much of it is unknown at this point.  But there are things you have to nail down in this process.  Such as…

  • In what ways will we take the initiative to get on coaches’ radars this summer?  Map out the how.  Put the actions into your calendar so you are accountable to yourselves.
  • Which schools are at the top of our list (please have at least 10)?  We will get the contact information for each coach by June 10.
  • Plan one week this summer when you can visit 2-3 schools nearby to get the feel for college campuses.  Make an appointment with the coaches and staff in admissions.  Choose these schools even if you don’t have a keen interest there.  The purpose is to see a college campus, experience meeting with a coach without pressure, and spend time in the academic area.
  • Research the following:  (1) How to put together a dynamite intro packet, (2) How to produce a quality video, (3) How to interview a college coach, (4) NCAA recruiting rules and recruiting calendars.

Third…

… execute your strategy.  In his book Chess Not Checkers, Mark Miller lays out four elements to success in business.  The fourth one certainly applies to athletics:  Excel at Execution. 

This applies to winning an athletic scholarship.  A written strategy isn’t worth the iPad it’s written on unless it is followed by committed execution.  Execution that excels.

Your athlete may excel at running, shooting, hitting or kicking.  Well, it’s time to excel at executing your recruiting strategy.

That requires three things– at least:

  • Discipline.  You’ve got to stay at it.  This is not a short-haul effort.  You’ve got a carefully thought-out strategy and blueprint written out.  Stick with it for the long haul.
  • Evaluation.  How’s your strategy and execution doing?  Make mid-course corrections along the way based on your honest evaluation of how the process is going.  It’s a lot like competing.  If you’re not hitting, find out why and make adjustments.  If your kicks or shots hook to the left all the time, change.
    • In recruiting, if you’re not getting the interest of college coaches on your target list, make changes to solve that issue.  If coaches start contacting your son or daughter but for some reason a number of the relationships die, make adjustments to revive the relationships or strengthen the ones you do have.
  • Vision.  This is important.  Vision brings inspiration, energy and action.  If you get lost in the weeds of recruiting, it’s time to climb a mountain and take a look at the bigger picture.  You should start the recruiting process with goals and an overall vision.  What’s the big win at the end of the process?  That’s the vision.

I guarantee you’ll have ups and downs in this crazy recruiting process, but clear vision will help you make it through.  As an individual and as a family.

The Big Question

Are you ready to move out and make this a Summer ’16 Recruiting Breakthrough?  I’ll be leading you through the  process this summer through my blog, podcast and webcasts.  If you’re ready to take the summer recruiting challenge, tell me and I’ll pray for and lead your family this summer.

Let’s make the 90 days of summer count big-time as you set your goals, define your strategy and excel at execution.

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